Events & Travel

Renowned Global Partners

One-of-one experiences in collaboration with five-star and Michelin-recognized leaders

Park Avenue Armory, 1881

Park Avenue Armory, 1881

Reykjavik EDITION, Iceland

Reykjavik EDITION, Iceland

Ingólfsskáli, Iceland

Ingólfsskáli, Iceland

Fridheimar, Iceland

Fridheimar, Iceland

Four Seasons Austin, Texas

Four Seasons Austin, Texas

Ritz-Carlton Grande Lakes, Florida

Ritz-Carlton Grande Lakes, Florida

JW Marriott Desert Ridge, Arizona

JW Marriott Desert Ridge, Arizona

SLS Beverly Hills, California

SLS Beverly Hills, California

FDR Park Conservancy, New York

FDR Park Conservancy, New York

Thomson Reuters, New York

Thomson Reuters, New York

Seattle Convention Center, Washington

Seattle Convention Center, Washington

Hilton Midtown, New York

Hilton Midtown, New York

Samsung 837, New York

Samsung 837, New York

Hotel Del Coronado, California

Hotel Del Coronado, California

W Dallas, Texas

W Dallas, Texas

ACL Live, Texas

ACL Live, Texas

Hotel Ella, Texas

Hotel Ella, Texas

Hotel Van Zandt Austin, Texas

Hotel Van Zandt Austin, Texas

CJ Hendry

Project: Flower Market
Agency: Maximus Communications
Role: Creative Strategist and Event Host
Partner: Clé de Peau Beauté, FDR Park Conservancy

Challenge

For this public art event, we were briefed to focus on accessibility, materiality and scale. With a 120-foot greenhouse of 100,000 plush flowers and hyper-realistic sketches, we needed to capture Hendry’s engagement with press, celebrities, collectors and followers.

Solution

Managing VIP tours and press Q&As, we welcomed celebrities and creators including Martha Stewart, tracking media coverage in real-time. We delivered a white glove experience, intentional writing and performance recap to inform the next big thing.

Two people taking a selfie, standing in front of tall white flowers in glass vases and rows of perfume bottles on a white tiled wall.
Rows of colorful flowers under a white canopy
Person holding a brown leather handbag filled with colorful fabric flowers.
A white vase filled with a colorful bouquet of artificial flowers, including sunflowers, lilies, and daisies, against a plain background.
Person painting a realistic image of a daffodil with yellow petals and green stem on white paper.
White tent with open entrance showing interior with flower pots, greenhouse setting

Abbot, Dexcom & Stryker

Project: Conferences, Customer Events, Incentives Travel, Sales Meetings, Trade Shows, KOL Experiences and Summits
Agency: Simple Science
Role: Creative Strategy Director
Portfolio: NDA Protected

Challenge

Our health clients with Simple Science needed impactful events to humanize their complex products and engage diverse audiences. With sensitive topics like surgery and trauma, the goal was to make technical concepts accessible from internal education to external campaigns.

Solution

Leading client and internal workshops, we executed large scale digital campaigns, on-site experiences, main stages, interactive sessions, and one-of-one excursions. Throughout, we strived to infuse a personal touch, educational and entertainment value to elevate brand value.

Abbott
Dexcom
Stryker Endoscopy, Executives, Neurosurgical, Orthopaedic Instruments, & Trauma

Spredfast (Khoros) with Michelle Obama

Project: Smart Social Summit
Partner: Charity: Water
Role: Creative Strategist

Challenge

Khoros (formerly Spredfast) aimed to elevate its global summit, creating a personalized experience that embodied “Smart Social” for executives, clients and industry leaders. They required an event design that highlighted product features, deepened engagement and justified higher budgets through measurable impact.

Solution

We crafted tailored guest experiences with storytelling presentations, executive suite gifting, curated catering and VIP excursions to extend the experience. By tracking event-to-sales data, we were prepared to quantify KPIs and ROI to make a case for increased budgets.

A woman in a black dress speaks into a microphone while sitting on a white chair at a Spredfast event, with branded signage and water bottles visible.
Large conference with a keynote speaker on stage, audience seated in a theater setting, blue and purple lighting, signage with "Spredfast" and "Smart Social."
A man wearing glasses and a suit speaking on stage with a blue geometric backdrop.
Man speaking at Smart Social Summit with event signage in the background, and a news channel logo at the bottom left corner.
Two musicians playing electric violins on stage at a conference, with "Spredfast" and "Smart Social Summit" logos in the background.
Bronze statue of a person playing a guitar near a flight of colorful stairs labeled "Your next social step" with trees and a concrete wall in the background.

Secret Walls

Project: The Art of Competition Tour
Agency: Maximus Communications
Role: Creative Strategist and Event Host
Partner: Jason Naylor, L’Amour Supreme, Jappy Agoncillo and Ross Pino

Challenge

Secret Walls, known for its live art battles, sought to make an impact with an event in New York, emphasizing a VIP experience and maximizing engagement. The goal was to highlight key aspects of the brand, ensuring an immersive press, creator and guest experience.

Solution

After researching their history, founders and recent media coverage, we developed a strategy centered on VIP experience. This included press and creator tours, managing the green room, and curated gifting. After the event, I sent a recap of the live experience and VIP attendance for analyzing social engagement and media impact.

A large group of people cheering and celebrating indoors, with some holding large foam fingers labeled "Secret Walls." The atmosphere is lively and enthusiastic, with individuals taking photos and shouting, in a room with a curved ceiling and exposed
Artists creating graffiti art on large panels in front of an audience in a dimly lit room.
Person biting a black Posca paint marker with tattoos visible on arm.
Man wearing boxing gloves raising arms in victory surrounded by cheering crowd indoors.
Black and white artwork with comic-style graphics featuring masked characters and text including 'Secret Walls The Art of Competition Tour New York,' with crowd and brand logos from Posca and Monster Energy.
Two artists drawing graffiti on large canvases during an art event sponsored by Monster Energy and Posca, with one artist having detailed tattoos and wearing a black tank top.
Group of artists creating graffiti on large boards in a studio setting, with a cameraman recording the event.
Black and white sign on a brick wall displaying event with names: Secret Walls Presents Jason Naylor, Lamour Supreme, Jappy Agoncillo, Ross Pino, and DJ Gianni Lee.

Meitheal Fertility

Project: Trade Shows
Role: Creative Strategy Director
Portfolio: NDA Protected

Challenge

Entering the fertility market, Meitheal Fertility aimed to attract HCPs and business partners at their first trade show to introduce affordable generic IVF injectables. Competing with industry giants in a modest booth in size and build, they needed to stand out and connect with key decision-makers.

Solution

We crafted the phrase “Pinch Tummies, Not Pennies” to highlight affordability and care, driving (much) more traffic than their competitors with multi-million-dollar booths. This strong response established the brand’s presence, fueling momentum for future product launches.

Advertisement for fertility medication featuring a person pinching their stomach with text "pinch tummies, not pennies" promoting accessible fertility injectables.
Person sitting on an orange swivel chair, wearing a yellow sweatshirt and a tan cap, holding a small dog.