Google & YouTube Ads Team
Advertising Strategist
Project: Performance Advertising Strategy for High-Growth, Small-to-Medium Business Owners
Years: 2019 to 2021
Challenge
The core of my role was earning the trust of SMB founders and executives to invest and growth Google and YouTube Ads. Our challenge was to provide white-glove support from ad production to campaign operations, aligning niche client goals with tailored solutions to generate revenue.
Solution
I learned the best way to build trust is to drive short-term results, presenting a long-term plan with compelling data to back it up. Crafting bespoke campaigns, workshopping A/B tests, enlisting for exclusive betas and whitelists and more lead to significant client profits.
Client Testimonial
Employer: Google
Role: Advertising Strategist
Client: Freedom Financial Network
Title: Director of SEM & Social
Budget: $10.5 Million Per Quarter
“Dear Brandon & George,
Writing to thank you both for your exceptional level of support. I’ve had my fair share of Google Advertising Strategists over 10+ years and you truly stand out from the rest.
So, what sets you apart?”
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Your willingness to always be available. During our short time together, we have had MANY ad hoc calls, in addition to our weekly scheduled calls. I am well aware of the fact that you have many other clients. Thank you!
1 — You both took the time to understand the specifics of our business, the industry we operate within, and our funnel. Your recommendations on how to further scale our efforts actually made sense. You are a partner and an extension of our team.
2 — Your presentation on market opportunity to our leadership team was right on point. You were able to communicate not only where we stand compared to our competitive set, but also what it would take for us to ramp up and which specific channels and strategies to pursue.
Basically, we now have a map and a compass. Your efforts freed up additional budgets that will be used to increase our presence on Google.
Thank you for wanting to help to scale our business, investing the time in learning our business and delivering recommendations that are tailored to the needs of our business.
Regards,
Pasha Tsarinsky
Integrated Platforms
My primary focus was Google’s Search, Display, YouTube and Shopping, leveraging their reach and targeting capabilities to drive client growth.
We leveraged secondary platforms, including Discover, Gmail, Google My Business, Maps, Partners and Play, to create a multi-channel advertising strategy that aligned with each client’s unique needs and growth goals.
Tailor-Made Campaigns
Go-to campaigns included Performance Max, Traditional and Dynamic Search and YouTube to maximize reach and engagement.
We also used secondary campaigns like App, Call-Only, Discovery, Display, Local and YouTube Masthead to build a well-rounded strategy that met diverse client objectives.
Diverse Industries
We were challenged to work across a range of industries, including:
Business, Personal & Home Services, E-Commerce & Retail, Financial Services, Food & Beverage, Healthcare & Wellness, Higher Education, Hospitality & Travel, Legal, Real Estate and Technology.
This breadth allowed me to tailor strategies to specific industry needs and leverage best practices for each unique sector.
Revenue Impact
With quarterly quotas of $10-15 million across a rotating client base of 75-150 accounts, my financial impact over two years includes managing over $80 million in revenue and generating more than $20 million in sales.
Surpassing a global division sales record, we closed a $10.5 million quarterly commitment from a previously-dark account, showcasing exponential growth and aligned outcomes.
Testimonial: Head of SMB Sales
Letter of recommendation from Google’s Head of Small-to-Medium Business Sales available upon request.